http://en.luxe.co/post/4796

"Sustainable Fashion” Footprint in Europe |OrangeBay "Italian Fashion Study Week" Part 3
Since sustainable fashion is currently one of the hottest trends in the fashion industry, Luxe.Co is closely tracking and reporting this latest global trend that covers multiple segments, such as "recycling,'' "eco-friendly packaging", "eco-friendly new materials", "sustainable fashion brands", "sustainable fashion e-commerce", and "sustainable supply chains". However, "sustainability" is still an abstract and distant concept for most Chinese consumers.

Orange Bay students witnessed the "sustainable" footprint of European luxury brands and start-ups during “Italian Fashion Study Week” this October, when they learned about the innovative use of natural and recycled materials from the exhibition of "Sustainable Thinking" presented by the brand’s founder, Salvatore Ferragamo, at the Museo Salvatore Ferragamo in Florence. They also examined the company's recent experimental products and art projects made from environmentally-friendly materials using innovative technologies. This gave them a more intuitive and comprehensive understanding of the way the luxury industry practices the concept of sustainability.

In this exhibition, the brand also invited dozens of artists from around the world to participate in its "Sustainable Thinking” program. The Orange Bay team was lucky enough to meet one of the artists at the show, Ms. Paola Anziche (below left), from Turin, Italy. Her work entitled “Pensiero Naturale” is a collection of soft sculptures made from organic cotton, flax thread, wheat stalks, pineapple leaf fiber, banana leaf fiber, jute fiber, wool and other natural materials. These sculptures float freely in the exhibition room like an inverted jungle. The audience can walk through it and can even wrap themselves in it to experience how art draws on nature and creates new possibilities.

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